Yoon Cannon

Small Business Marketing Advice - Writing Effective Sales Letters

I recently got an email from the president of a fast growing IT company seeking some marketing counsel on business from me. He asked if I would evaluate the sales letter they have been using to schedule information meetings with contacts they meet at vari... Read >

Time Management And Focus Management-Productivity Tips for Entrepreneurs

As small business owners and Entrepreneurs you know the constant challenge that comes with having to wear all the hats. It's no wonder how easy it is to get overwhelmed and overloaded. There is always so much, entrepreneurs want to get done, and they a... Read >

Increase Your Profits with a Leaner Business

Do you want to generate more profits in 2012? (Yes, who doesn’t?) As small business owners and Entrepreneurs you are acutely aware of keeping your eye on the bottom line. If you want to raise that number of what's left over at the end of the year ther... Read >

Stay Focused - Avoid the Email Trap!

Has this ever happened to you? You've blocked off time to work on that big project but you find yourself unmotivated, confused and generally unfocused? You're trying to remember if your son or daughter has a ride home from school, dreading an afternoon me... Read >

Valentine’s Day -- What Better Time to Tell Your Clients You Care

Hearts and valentines can warm up a snowy winter and with Valentine’s Day around the corner what better way to brighten up someone’s day than by showing them you care? Ok, Hallmark has the market cornered on romance but, this year why don’t you go out on... Read >

Are You Giving Your Clients What They Want?

Once upon a time, you needed a market research firm to learn about your clients—how old they were, their level of education, what they read, how you could help them the most. But now you can learn all that by just sending out a simple survey and asking. ... Read >

Setting the Right Goals For You Can Help You Be More Productive

One of the hallmarks of successful people is the ability to set goals and stick to them. In his book, What They Don't Teach You in the Harvard Business School, author Mark McCormack shares a study about the students in the 1979 MBA program. The students... Read >

4 Ways to Build a More Effective Network

First, you have to network. You know it's the key to more business but how do you make it work for you? Effective networking is building relationships, not how many business cards you hand out. Look for common interests when you meet people. Th... Read >

3 Biggest Start-Up Mistakes That Small Businesses Make

Today's down economy has evoked thousands of corporate executives and others to seek another solution to sweating out lay-off's and corporate cut-backs. Starting a business is becoming a more appealing career choice for many Americans today. It can be t... Read >

Tips on Managing a High Volume of Applicants

If you happen to be a business fortunate enough to be hiring these days, how are you going about it? The first challenge in finding your next great hire is to find a way to screen the flood of applicants you're sure to receive; to find the cream amidst ... Read >

Evaluating Your Company’s Operating Procedures – 4 Tips on How to Use an Internal Audit:

Conducting an internal audit can be a very useful strategy to reveal cost cutting solutions that will help both big and small companies with the ever tightening cash flow and financial crisis. Here are 4 tips on how to use an internal audit to streamli... Read >